Challenge
Design work for Federrock focused on developing a cohesive brand presence for the leather goods label. The project included the creation of the webshop and a range of marketing materials, emphasizing consistency in visual identity and optimal product presentation across all channels. The result is a refined digital and print appearance that highlights the craftsmanship and contemporary appeal of the Federrock collection.
Special attention was given to the webshop’s user experience, reflecting the exclusive and premium character of the brand. Navigation, product presentation, and purchase processes were streamlined to ensure intuitive usability and an elegant look. The high standards of Federrock are supported by a digital environment that offers clarity, comfort, and a shopping experience tailored for discerning clientele.
