Challenge
The branding and design for La Clique, a sustainable children’s clothing brand that upcycles used denim jackets, balances boldness with simplicity. The overall design is colorful and loud, reflecting the playful and creative spirit of the brand’s unique approach to fashion.
In contrast, the logo is deliberately calm and minimalist, providing a clean and modern anchor for the vibrant visual identity. This duality supports La Clique’s mission to combine sustainability with fun, making an impact both visually and ethically in the children’s apparel market.
