Challenge
The illustration created for an adidas x Parley event reflects the collaboration’s commitment to combining innovative design with environmental responsibility. Developed to promote the adidas x Parley shoe, made using plastic waste intercepted from oceans and coastal environments, the artwork translates the connection between sport, design, and the ocean into a distinctive visual concept. Created specifically for the event, the illustration formed part of the visual communication surrounding the launch and its message of rethinking plastic waste through design and innovation.
The visual concept for the event translates the environmental message behind adidas x Parley into a bold, handcrafted illustration. Drawn entirely in chalk on a large-scale blackboard wall, the artwork combines expressive linework with the raw, tactile character of the medium, creating a strong visual presence within the event space.
The monochrome chalk aesthetic reflects the organic nature of the ocean-inspired theme while providing a striking backdrop for the presentation of the adidas x Parley shoe. The large-scale execution turns the illustration into an integral part of the event environment, connecting product, sustainability, and visual storytelling.