Challenge
Heimat Textil is a contemporary wool brand where traditional craftsmanship meets modern design, offering high-quality wool products with a clear, minimalist aesthetic.
The creative work encompasses adverts, art direction, and photography, building on an exceptional Corporate Identity crafted by another talented graphic designer—its superior quality makes it a true pleasure to expand upon. The branding concept includes campaign imagery, layout and typography for print and digital media, and a visual storytelling approach that reflects the brand’s calm, tactile, and timeless character.